How to Promote Your Own Book (Without Feeling Sleazy): Practical Ways to Attract New Readers and Sell More Books 

January 16, 2020, 7pm-8pm ET

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Description: You’ve published, or you’re about to publish, a novel. Now what? Like it or not, an author’s job isn’t done once the book releases, so let’s look at how to promote a new release or put life back into a book that’s been out for a while. Using some basic principles of marketing, we’ll look at how to craft a promotion plan that both raises awareness and makes the sale, based on your own unique strengths and audience. We’ll talk about how to use (and when to ignore) traditional and popular marketing tools like press releases, giveaways, events, advertising, contests, reviews, awards, and more. Plus, we’ll highlight a few counter-intuitive and unusual marketing strategies that really work. Whether you’re a self publishing or traditionally publishing author, you’ll walk away with new ideas and a framework to wrap them around.

Bio: Beth Jusino has almost twenty years of experience helping writers navigate the complicated space between manuscript and final book. A former literary agent and marketing director, she’s now a writer, editor, and publishing consultant for both traditional and self-publishing authors. She’s the author of the award-winning Walking to the End of the World: A Thousand Miles on the Camino de Santiago (Mountaineers Books, 2018) and The Author's Guide to Marketing (Sharper Words Press, 2014). She’s ghostwritten and collaborated on half a dozen additional titles. Beth is a member of The Authors Guild and the Northwest Editors Guild, and has taught at writers’ conferences and literary festivals around the world. Visit her online at www.bethjusino.com or on Twitter/Instagram @bethjusino.