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August Webinar - Successfully Targeting Your Readers
Thursday, August 04, 2022, 7:00 PM - 8:30 PM EST
Category: Workshops/Webinars

August Webinar - Successfully Targeting Your Readers

Presenter: Mary Helen Sheriff

Host: Lisa Montanaro

Thursday, August 04, 7-8:30 PM ET

Join the Webinar


Whether you are working on an early draft, ready to launch, or somewhere in between, identifying your target audience is essential to marketing success. Connecting with your ideal reader can help you successfully meet genre expectations, determine and secure the appropriate publishing path, and increase your book sales. In this webinar, we will discuss how to identify your audience and then how to leverage that insight to save you time and increase sales.


Mary Helen Sheriff is the author of the award-winning southern women’s fiction, Boop and Eve’s Road Trip. She serves as an author marketing coach and the CEO of Bookish Road Trip. After 14 years teaching elementary school, middle school, college, and professionals, Mary has taken a break from the classroom to focus on writing. She has an MFA from Hollins University, an MA from Old Dominion University, and a BA from UVA. She lives in Henrico County, Virginia with her two children, two cats, and one husband. For more information, check out her website at maryhelensheriff.com.
 Free to all WFWA members.

Dates subject to change.