Womens Fiction Writers Association
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Webinar: The Brand Called You: Personal & Professional Branding for Authors
Thursday, January 14, 2021, 7:00 PM - 8:30 PM EDT
Category: Workshops/Webinars

The Brand Called You: Personal & Professional Branding for Authors

Presenter: Lisa Montanaro

January 14, 7pm-8:30pm ET

Register here

Description: You’ve written your WIP… now it’s time to write your author brand story! With every online touchpoint and offline interaction, your author brand is being formed. Be intentional! Decide upfront what author brand story you want to tell. Branding is both how you present your books to the public and yourself as a writer. Aside from the obvious benefits of marketing your books and engaging with readers, developing an effective author brand can be an incredibly satisfying and creative endeavor. It requires that you dig deep and define who you are, why you write, what you write, and who you write for. Through interactive exercises and examples, learn how to identify your brand and why it’s essential to incorporate into your writing career. Discover how to showcase your Brand Strands — including visual, auditory, print, and online — and which are the best match for you. Create your Author Brand Impact Plan to best position yourself for a successful future writing career.


Lisa Montanaro has had the pleasure of serving as the WFWA Webinar Host since spring 2019. To kick off the new year, she’ll be switching roles and presenting! A published nonfiction author, she is currently revising what she hopes will be her debut novel. She coaches writers and entrepreneurs on business, branding, and productivity. Her blog and newsletter, Prosecco & Prose, are where she shares writerly musings, book recommendations, and virtual bubbly—both the liquid kind that goes in a champagne glass and the infectious enthusiasm kind of an eternal optimist! Visit her online at www.LisaMontanaroWrites.com.