Your Book Won’t Sell Itself

Nancy Johnson
Originally Published in WriteOn! Summer 2025 Issue

Your book won’t sell itself no matter how good it is. We spend years writing and rewriting, agonizing over character development, plot, and just the right turn of phrase. Eventually, we publish and then what? Sit back and wait for the world to anoint our book baby as The Great American Novel?

Sorry, that’s not happening.

It’s been about two months since my second novel, People of Means, hit shelves, and I’ve been crisscrossing the country on a book tour. Still, there are plenty of folks who have no idea this book exists. I keep asking myself what more I can do to promote the book. I’m lining up events throughout the year because I’m taking the long view, recognizing that there’s nothing but upside in introducing my novel to as many new readers as I can.