To succeed as a writer, you need two things: to write and to cultivate an author brand. Especially for writers who plan to write a book, apply for a writing job or be competitive among submissions for literary journals or magazines, or in other ways bring their talent to market - and even for emerging writers - it is never too early to understand positioning and brand. 

In today’s digital world, agents and publishers look for authors with a known brand, a digital presence, and a clear style.

Taught by Lynne Golodner, author of 8 books, a writing coach, and marketing expert, this workshop will look at how and why to cultivate an author brand, develop a reputation in your genre(s) and encourage readers and publishers to know you in particular ways. Lynne was a journalist for 15 years, writing about food, family, faith, and home for magazines and newspapers around the world. She then spent 15 years running  Your People LLC, her marketing company based in Detroit, and she now combines both worlds as she teaches writing, works one-on-one with writers, leads retreats and seminars, and is writing books and essays. Her first novel is forthcoming in 2023. Lynne has helped hundreds of writers develop their brand and achieve exposure locally, nationally, and globally.

The Author Brand teaches writers how to “brand” themselves so they will be seen as an author/writer, and what they can do on their website and social media to further that image. We’ll also look at how to strategically place your writing in the best outlets for your brand and purpose, how to position yourself as a credible author/writer, and how to set yourself up so you will attract publishers and agents when you’re ready.

In this course, we'll examine the art of branding, how to know your writing style and voice, and how to create a plan for your writing that you will be eager to enact. 


  • Establish your author’s brand
    • What is an author brand?
    • Keys to successful branding/marketing  
  • Learn how to use social media to build a following and an audience
    • Marketing basics
    • Marketing channels
      • Website
      • Events
      • Email newsletter
      • Blog
      • Other opportunities
  • Build credibility for your writing    
  • Create an outline for your writer’s website    
  • Understand the importance of relationship-building in marketing your author’s brand    
  • Articulate your strengths and market potential

This workshop will last for 9 days. This is an intense study workshop and involves interaction with peers and the instructor. A handout will be provided for you to download during the workshop. There will be two pre-recorded videos for you to view. There will also be one Live Presentation with Q&A at the end. This Live Presentation will last approximately 90 minutes and will be held on April 18, 2023, from 7 – 8:30 PM EST. This presentation will be recorded and made available to all registered students beginning April 19, 2023. Commenting on this workshop will close beginning April 22, 2023. You will continue to have 30 days to access the workshop recording once commenting is closed, allowing you to visit the workshop, view the recording, and download the handout. May 22, 2023, is the date this workshop will be archived and no longer accessible.



Lynne Golodner is the author of eight books and thousands of articles as well as a marketing entrepreneur, writing coach, and host of the Make Meaning Podcast. After working as a journalist in New York and Washington, D.C., Lynne returned to her native Detroit to pursue a freelance writing career and teach writing. In 2007, she created Your People, a marketing and public relations company with a focus on storytelling that guides authors in building their brands and marketing their work.

Lynne’s writing has appeared in Saveur, the Chicago Tribune, Better Homes and Gardens, Midwest Living, the Detroit Free Press, Porridge Magazine, the Jewish Literary Journal, The Good Life Review, Hadassah Magazine, The Forward, Valiant Scribe, Story Unlikely, The Dillydoun Review, Quibble, and YourTango, among many more publications. In addition to her signature Finding Your Voice writers workshop, Lynne leads writers retreats and The Writers Community (an intimate 6-month cohort) as a way to bring writers together for support and community. She also fuses her Marketing expertise with her Writing background in webinars and masterminds focused on arming writers with the tools to market their work and build consistent author brands.

A former Fulbright Specialist, Lynne graduated from the University of Michigan (BA, Communications/English) and Goddard College (MFA, Writing). She is the mother of four young adults and lives in Huntington Woods, Michigan.

Lynne is also a fellow member of WFWA.

Find Lynne: