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Webinar: Author Websites: The Underground Guide
Thursday, April 23, 2020, 7:00 PM - 8:30 PM EDT
Category: Workshops/Webinars
Author Websites: The Underground GuidePresenters: Barbara Claypole White & Laura SpinellaHost: Lisa MontanaroApril 23, 2020, 7pm-8:30pm ET Register now!Description: Wherever you are in your writing career, a website is your most effective marketing tool, and you control it 100%. There are many options to choose from, but whether you hire a designer or use a free platform, take the time to get it right. Why? Because your website is your virtual living room. If you're querying, it announces to agents and editors that you’re a professional who understands marketing. If you have a book deal, it builds loyalty, woos buyers, creates fans, and updates the media. Your website is your exclusive marketing tool, with access to content dedicated to you as an author, as well as the means of reaching and expanding your brand no matter where you are in the publishing process. In this workshop, we’ll talk about the why, when, and how of launching a website, with tips on how to maximize information, technology, and graphics to create a unique image of success. We’ll also talk about rebranding, which author Barbara Claypole White did last summer with a new website created and built for her by another WFWA member, Laura Spinella. Barbara and Laura will tell you about the process and answer your questions. In addition to her own author brand, Laura brings to WFWA nearly a decade of experience with the largest author-dedicated web building company, AuthorBytes. Together, Barbara and Laura will pull back the curtain on web-design basics and technology, as well as chat about the often misunderstood world of best-web practices. For webinar participants, a discounted AuthorBytes price will be offered, featuring websites starting at $1,750 for a single book express site, less hosting. Consultations are free. Bios:
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