BEGIN:VCALENDAR VERSION:2.0 PRODID:-//jEvents 2.0 for Joomla//EN CALSCALE:GREGORIAN METHOD:PUBLISH BEGIN:VTIMEZONE TZID:America/New_York X-LIC-LOCATION:America/New_York BEGIN:DAYLIGHT TZOFFSETFROM:-0500 TZOFFSETTO:-0400 TZNAME:EDT DTSTART:19700308T020000 RRULE:FREQ=YEARLY;BYMONTH=3;BYDAY=2SU END:DAYLIGHT BEGIN:STANDARD TZOFFSETFROM:-0400 TZOFFSETTO:-0500 TZNAME:EST DTSTART:19701101T020000 RRULE:FREQ=YEARLY;BYMONTH=11;BYDAY=1SU END:STANDARD END:VTIMEZONE BEGIN:VEVENT UID:99d37801dea4be6ca517d8c3742b575c208 CATEGORIES:Workshops/Webinars SUMMARY:Webinar: The Brand Called You: Personal & Professional Branding for Authors DESCRIPTION:
January 14, 7pm-8:30pm E T
Description: Yo u’ve written your WIP… now it’s time to write your author brand story! With every online touchpoint and offline interaction, your author brand is bein g formed. Be intentional! Decide upfront what author brand story you want t o tell. Branding is both how you present your books to the public and yours elf as a writer. Aside from the obvious benefits of marketing your books an d engaging with readers, developing an effective author brand can be an inc redibly satisfying and creative endeavor. It requires that you dig deep and define who you are, why you write, what you write, and who you write for. Through interactive exercises and examples, learn how to identify your bran d and why it’s essential to incorporate into your writing career. Discover how to showcase your Brand Strands — including visual, auditory, print, and online — and which are the best match for you. Create your Author Brand Im pact Plan to best position yourself for a successful future writing career.
Bio:
Lisa Montanaro has had the pleasu re of serving as the WFWA Webinar Host since spring 2019. To kick off the n ew year, she’ll be switching roles and presenting! A published nonfiction a uthor, she is currently revising what she hopes will be her debut novel. Sh e coaches writers and entrepreneurs on business, branding, and productivity . Her blog and newsletter, Prosecco & Prose, are where she shares write rly musings, book recommendations, and virtual bubbly—both the liquid kind that goes in a champagne glass and the infectious enthusiasm kind of an ete rnal optimist! Visit her online at www.LisaMontanaroWrites.com.
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